For an advertising company like Google, its advertising platform is of utmost importance to it, especially from a revenue perspective. This week, Google announced that it is making changes to its advertising product portfolio to offer advertisers a more streamlined set of products. They say that this will help the people who market products understand their audiences better. Google is retiring the AdWords and DoubleClick brands in favor of some new, more straightforward names: Google Ads, Google Marketing Platform, and Google Ad Manager.
At its heart, this is barely a name change, says Sridhar Ramaswamy, Senior VP at Google. He goes on to add that it is indicative of where Google has been directing the Google Ads product and gives people an idea of where they want the product to go. Google Ads (formerly known as AdWords) will serve as “the front door for advertisers to buy on all Google surfaces.”
Source: Google
