Google could finally hit the nail on the head with the Pixel 6 — here’s why

For years, Google’s ambitious Pixel project has ceased to impress, failing to mark its stamp on the mainstream market, specifically in the flagship space. Rather ironically, Google’s biggest success was the Pixel 3a — Googles’ last-ditch attempt to save the day after the Pixel 3’s epic fail. Of course, at this point, many people would rightfully write them off, with last year’s Pixel 5 resembling the spec sheet and features of a fancy/posh mid-ranger more than a fully-fledged flagship smartphone. This year, however, Google seems to be gearing up to make a comeback with the Pixel 6 series. Here’s how Google could turn the market on its head.

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Google’s Pixel 4a release might be pushed back to August, Pixel 5 likely delayed also

Apart from the pricing, one particular detail that remained under the wraps till now is when the Pixel 4a will be announced. Last year, Google announced the Pixel 3a during the annual Google I/O event. Had it not be for the deadly COVID-19 pandemic bringing everything to a complete halt, this should have been the case for this year’s Pixel 4a almost certainly. But, with the I/O event completely scrapped, Google left us with no bread crumbs to follow. It was thought by many that the Pixel 4a will be announced on June 3rd, tied in with the Android 11 Beta Launch Show announced earlier. But it seems that this might not be the case either, according to the latest rumor.

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Google survey hints at possible price tags of the Pixel 4a and 5

Earlier this week, new rumors suggested that Google might price its mid-range Pixel 4a, the 128 GB model, at $349, much cheaper than we originally thought. This not only puts it in contention with Apple’s newly released iPhone SE but also undercuts it by a substantial $100 margin. It all seems a bit too good to believe. But according to the latest evidence, Google might be really going for the jugular, at least when it comes to the mid-range market.

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Google’s Pixel 4a base model might launch at just $299

Not so long ago, nearly the whole spec sheet of Google’s upcoming Pixel 4a was leaked. From the display and design to all the nitty-gritty stuff, we pretty much know everything about the Pixel 4a. Perhaps the only area these leaks didn’t cover so much was how the Pixel 4a is going to be priced. Based on its successor from last year, one could assume it will be priced around the $400 USD mark, rivaling directly with Apple’s latest endeavor — the iPhone SE. Well, Google might have just caught everyone by surprise.

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The Pixel 5 might not be a flagship, and that’s a good thing

Despite newer generations of mid-range smartphones proving to suit the needs of more people, some people still find the urge to shell out some extra cash on flagship hardware inexcusable. In the past, there was a gulf between both tiers in terms of some crucial aspects, most notably in terms of performance. Fortunately, this difference started to diminish gradually over the years, with mid-range processors becoming more and more capable every generation, and manufacturers bringing more premium features to its mid-range phones lineup. Curiously, Google and LG seem to have recognized how capable newer mid-range processors have become. And if the latest rumors are to be believed, it looks like Google’s upcoming Pixel 5 will be a “premium mid-tier” smartphone instead of being a fully-fledged flagship. While that might upset the tech enthusiasts or the so-called power users a bit, I think this might have just made the Pixel 5 a more appealing offer to the overwhelming majority of average consumers. 

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Google may launch the Pixel 3 and 3 XL Lite on Verizon in spring 2019

Back in November, Russian tech blog Rozetked posted some hands-on pictures of an unreleased device, calling it the ‘Pixel 3 Lite.’ While we didn’t expect it to make it to the US, according to a new report from Android Police, Google intends to launch two new Pixel smartphones, the Pixel 3 and 3 XL Lite, on Verizon in early spring 2019.

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[Update: More information] Snapdragon 855 coming with a dedicated NPU and possibly a new name

AI is becoming increasingly popular. It spans from companies like Asus going crazy on the word for marketing to Google integrating it with every single product. With all the use of AI, the most popular SoC maker, Qualcomm, had to equip native support for it on their SoCs. That’s what it’s doing with the upcoming Snapdragon 855.

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