OnePlus 9 series: too expensive

Earlier this week, OnePlus announced its all-new OnePlus 9 Pro, its fully-fledged no-frills flagship, along with its slightly toned-down sibling, the OnePlus 9. Naturally, with a Hasselblad badge on the back, the OnePlus 9 Pro claimed all the headlines, with the promise of providing a much-improved camera system to its consumer base. However, with yet another incremental price hike seeping through, OnePlus might have punched a bit over its weight. At $969, OnePlus is no longer undercutting the competition, instead further reinstating its status as a competitive flagship smartphone vendor. Sniffing at the heels of other household names such as Samsung is no easy task, but perhaps OnePlus feels ready enough to compete with the likes of the Korean behemoth. That seems to be the case on paper, but in reality, OnePlus might need to up the ante a bit to swing the balance in their favor. Here’s why I think OnePlus might need to step up to prove its worth.

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