Branding has never been more important. Whether it is the personal branding made possible by social media – leading to countless one-person ‘celebrity’ businesses – or multinational corporations leveraging the status of their CEO, branding can mean the difference between market domination and commercial failure.
Like any marketing trend, creating a strong brand is easier said than done. While some companies and individuals make it look easy, it takes hard work and diligence to shape an enduring brand in reality.
Despite this, there’s no doubt that increasing your online presence is the best way to grow your brand. Here’s why:
Create engaging content that attracts potential customers to your website
If you want to grow your brand, you need to expand your online presence. This is because the internet can create exponential growth if harnessed correctly. It is why many Instagram influencers quickly rack up huge follower numbers because success breeds success, and having a strong online presence magnifies this growth.
The best place to start is to increase your website traffic. Having a strong website is the cornerstone of any successful online brand because you can use it as a base point for your products, social media accounts, and email list.
To drive more traffic to your website, you will need to make good use of SEO. This means conducting detailed consumer research, including popular search terms, which topics your potential customers are interested in, and what kind of content they usually consume.
Once you have this data, you can begin to mold your website content around your customers. For example, if you are in the plumbing industry and your target market often reads long articles about how to unblock a sink, you better understand what you need to write about.
Remember to make your web content engaging and full of genuine value to your target readers. This will help boost your traffic, but if you don’t have the time to invest in this, consider using a specialist. For example, ALT Agency an SEO marketing agency can get you higher google rankings, allowing you to get on with your job.
Collaborate with popular brands to access different markets
Another method for growing your brand by increasing your online presence is to collaborate with other brands. This might sound counter-intuitive, but it can expand your target market considerably.
This is not to say you should piggyback off of your rivals because this will only have negative results. Instead, you should locate markets that could be receptive to your product or service and then find the most high-profile brands in that market. Then, if a tie-up makes sense and it doesn’t appear forced, you can expose yourself to a whole new set of customers.
These joint ventures could be anything from a promotional discount for each other’s products on both your websites or a sponsorship deal. The exact details will vary, but using this technique could rapidly boost your brand without costing a penny.
Embrace social media – but only if it makes sense
One of the most effective methods for growing your brand is social media marketing. Cultivating a receptive social media following can be transformative for your brand without requiring huge amounts of money (when compared to other forms of advertising).
However, social media can work against you if it doesn’t align with your brand correctly. A common mistake brands make is to create accounts on a variety of different social media platforms, which becomes unmanageable.
To prevent yourself from making this mistake, find a platform that best suits your brand, then concentrate your attention on it. As a result, your following will grow faster, and you will find content creation easier to deal with.
