For an advertising company like Google, its advertising platform is of utmost importance to it, especially from a revenue perspective. This week, Google announced that it is making changes to its advertising product portfolio to offer advertisers a more streamlined set of products. They say that this will help the people who market products understand their audiences better. Google is retiring the AdWords and DoubleClick brands in favor of some new, more straightforward names: Google Ads, Google Marketing Platform, and Google Ad Manager.
Continue reading “Google rebrands its advertising suite in favor of more straightforward names”
