Chances are, you’ve heard of Fitbit. They’re one of the leaders in the wearable market for health and activity trackers. Today, Google announced that it will be buying Fitbit as a whole for $2.1 billion. It’s also important to note that this isn’t Alphabet, Google’s parent company, acquiring them. Fitbit will fall under the Google brand, just like Nest and all other Google products.
Continue reading “Google acquires Fitbit for $2.1 billion, still commits to investing in Wear OS”