If Google is serious about selling a lot of Pixel phones, there are quite a few steps that need to be performed. I’d like to highlight two in particular: price and availability.
If you head over to Apple.com, Google’s main hardware rival, you will see that there are a total of 8 different iPhone models for sale. Each has been announced a year at a time but have kept making their way through the assembly line to reach consumers’ pockets. Heading over to Google’s primary site for selling their flagship devices at store.google.com, you’ll only see the most recent Pixel 2 for sale.
I think the quickest way for Google to gain market share with Pixel is to maintain long-lasting support for their legacy devices all the while providing discounted deals with those same legacy devices too. Though Google is just getting started and is only in its second generation of Pixel devices, the first Pixel is no longer for sale. Heading back over to Apple.com, customers are presented with different price points to purchase an iPhone. That gives customers options with the same reliability, though not the same features, throughout all of the models of iPhones.
For example, the iPhone lineup is as follows:Â
- iPhone 5S – $200 (Pre-Owned)
- iPhone SE – $349
- iPhone 6s – $449
- iPhone 7 – $549
- iPhone 8 – $699
- iPhone X – $999
Imagine a Pixel phone at every price point that still gets the latest updates from Google. If Google were to go this today, it would look something like this:
- Pixel (1st Gen.) – $549
- Pixel 2 – $649
Each year could show the price drop by $50 to $100, which would bring the original Pixel to $449 and the Pixel 2 to $549 with the Pixel 3 opening at $649. What do you think about this? Would you like to see Google continue to sell legacy devices for at least 4-5 years just like Apple?
