There is no denying the fact that there is nothing more beneficial than being the default search engine of a widely used browser like Safari, even if will cost a lot of money.
Analyst firm Goldman Sachs has claimed that Google might be paying $9 billion to Apple this year alone to retain its place as the default search engine on Safari. It’s also estimated that it will cost Google $3 billion more next year.
“We believe this revenue is charged ratably based on the number of searches that users on Apple’s platform originate from Siri or within the Safari browser,” said Rod Hall from Goldman Sachs. “We believe Apple is one of the biggest channels of traffic acquisition for Google.”
It’s also worth noting that the only confirmed number is the amount Google had to pay to Apple in 2014, which was $1 billion, courtesy of court filings.
Source: Business Insider
